One of the biggest, high traffic sites on the planet is Wikipedia. However, placing your backlinks on that site proves unsuccessful 99.9% of the time, making it almost impossible to siphon from the masses of daily visitors that they receive.
What Matt and has team have very cleverly done, is uncover a ‘stealth-like’ strategy that allows you to link from Wikipedia directly to a site that YOU own. Giving you an AGED authority backlink, and a traffic hotspot in which to suck targeted traffic from.